We build media brands with athletes, entertainers and culture-drivers. Strategy, production, distribution and PR — under one roof.
Coverage we’ve earned for our clients
Most agencies make campaigns. We build brands with audiences — shows, franchises, personalities, and the moments that make people care.
At The Moment Lab, we offer a range of specialized services designed to elevate your brand and drive meaningful growth. Our strategic expertise, creative brilliance, and data-driven insights empower us to deliver exceptional results.
We find the thing only your brand can say — then build the plan that makes people hear it.
Commercials, documentaries, podcasts, shows. Studio-quality work built to travel — from the first idea to the final cut.
We turn moments into headlines. Media relations, thought leadership, and the calm hand when a story goes sideways.
Always-on, on-brand, on-trend. Strategy, content, community and reporting — the full engine, living inside your brand.
Real people. Real reach. Real credibility. Direct access to athletes, comedians and culture-drivers — sourced, negotiated and managed end to end.
The Moment Lab partnered with former MLB stars Josh Donaldson and Russell Martin to create and scale Get It Done League, a modern baseball media brand built on elite access, authentic storytelling, and the personalities behind the game.
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What began as a pilot project evolved into one of the most recognizable fan-driven sports brands in Canadian hockey. The Moment Lab created and scaled Our Year through its brand strategy, content production, distribution, sponsorship, merchandise and community-building efforts.
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An interview series in audio and video, where guests tell their story through their own feed — the posts, the career turns, the new shape of influence. The weekly interview is the flagship. It has since grown into an entertainment brand in its own right: movie junkets, reviews and the week's entertainment news.
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When Mike Commodore went after the league on our show for clearing Babcock's return to the NHL, ESPN ran it as news and quoted the episode by name. That's the model working end to end: a moment made on the show, carried by the biggest sports outlet in the world.
View Case StudyMONTREAL, TORONTO, LOS ANGELES, MIAMI
