Not your average agency
Welcome to The Moment Lab, where passion meets purpose, and where we believe that exceptional brands are built by embracing the unconventional.
The Moment Lab is not your average marketing agency. We are the catalysts of creativity, the architects of impact, and the mastermind behind memorable brand moments. Welcome to a world where ordinary is never an option, and every moment is an opportunity to create something extraordinary.
Everyone is a brand
Brands, much like individuals, are defined by the moments they create. These moments become memories that establish an emotional bond between the brand and its audience.
Think about the brands that have left a lasting impression on you. Whether it was a captivating commercial, a thought-provoking billboard, a daring stunt, a resonant social message, or a viral campaign, it’s those defining moments that stick in our minds. They embody the values and personality of the company, evoking thoughts, emotions, and connections that endure.
In today’s competitive landscape, where countless companies vie for attention, dollars, and loyalty, standing out has never been more crucial. To make an impact, brands must seize the opportunity to create remarkable moments that leave a lasting imprint in the hearts and minds of their audience. At The Moment Lab, we understand this urgency and are here to help your brand rise above the noise and shine.
The duo behind The Moment Lab
Meet Matt and Jared
Fed up with the stuffy corporate agency culture
Matt and Jared embarked on a mission to create something different. In 2017, they brought their shared vision to life and founded The Moment Lab—an off-the-beaten-path agency that’s all about elevating brands to hero status.
Rejecting the norms of the industry
Matt and Jared established one crucial rule from the start: no suits and no ties. This liberated approach unleashed a tidal wave of creativity and innovation, propelling The Moment Lab to become one of the most unconventional yet successful agencies in North America.
But their story doesn't end there
Matt and Jared’s relentless pursuit of excellence and their commitment to pushing boundaries have propelled The Moment Lab to new heights. With an ever-growing team of like-minded individuals, they continue to make waves in the industry, creating extraordinary moments and leaving an indelible mark on the brands they work with.
Team
Matt Yanofsky
Co-Founder & CEO
Jared Shapransky
Co-Founder & CMO
David Smajovits
Director of Strategic Partnerships
Ariela Moyal
Director of Business Development
Mitchell Jackson
Director of Public Relations
Stu Stone
Creative Director
Zac Bidwell
Talent & Partnerships Manager
Adam Grumet
Marketing Coordinator
Haley Singerman
Creative Coordinator
Dayton Stang
Creative Coordinator
Erin Goodman
Entertainment Media Specialist
BJ Cunningham
Sports Media Specialist
Anna Nguyen
Analyst